Monday, July 25, 2005

How to sell patronage

j^3 is asking supporters to choose the best among four ads touting his Peotone patronage grab. Think I'm being cynical about j^3? Just read the ads... http://jessejacksonjr.org/choose See, for j^3, the impetus for building an airport has little to do with "reducing flight delays" or "close-to-home convenience." It's all about creating patronage jobs -- that he would control. I personally like option 1. Not only does it have the pretty blue background (sky-like...yah get it?), but it also tellingly captures the true j^3 -- one hand out, looking somewhat stilted as he tries to direct your attention to the 15,000 jobs figure...while the other hand is tucked neatly behind his back. (Patting his wallet?) Wait a minute...is he missing a hand? Anyone out there know? The slogan at the bottom of the ad is a little dry. Maybe jazz it up a little, like "Come fly the Rainbow/PUSH skies!!!" or "Give me the land, and I'll show you my other hand" By the way...if the airport is built, I wonder who will get the lucrative concession deals?

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